Advocating for adult nonalcoholic beverages through partnerships, education, consulting, and creating immersive experiences at social venues to highlight the excellence of NA options that deserve to be served with the same casual finesse as their alcoholic counterparts.
Photo by Bre McGee
What is Zero Proof Collective?
At Zero Proof Collective, based in the Twin Cities and supporting the global NA Movement, we fervently advocate for a cultural shift in the adult beverage industry toward inclusivity. We encourage venues and social spaces to serve a diverse range of sophisticated NA options. While we do not manufacture these products ourselves, we collaborate with makers who provide us access to NA products. These partnerships allow us to serve and share NA beverages, enhancing their brand awareness while reinforcing the message that elevated adult NA options should be celebrated as the norm, not the exception.
CONSULTING Merely listing NA options isn't enough—we'll help optimize your menu for better sales and engagement. Explore our tastings and selections of industry standouts that are sure to impress. Get in touch here.
PARTNERSHIPS: We are passionate about nurturing collaborative relationships that elevate the NA beverage industry and advocate for nonalcoholic options, all while fostering shared financial growth, ensuring value for all involved.
EVENTS We create standout NA experiences that captivate NA aficionados and connect with alcohol drinkers alike, highlighting the appeal of elevated nonalcoholic options for everyone, and making the NA world accessible and enjoyable for all.
EDUCATION We offer insight into how mindful drinking is reshaping our culture, emphasizing that it’s not about removing alcohol but enriching choices with NA options for inclusivity and revenue growth. By challenging misconceptions and addressing educational gaps, we enhance the basic understanding of the NA Movement.
ZPC CONNECT Our bimonthly B2B meetings offer insights and a blueprint for building a thriving NA community. Uniting industry leaders, beverage makers, and NA advocates, these sessions foster dynamic idea sharing, cultivate impactful collaborations, and spark partnerships, collectively propelling the NA Movement forward.
Thank you for taking the time to learn more about us and our work. We invite you to be a part of this growing global community!
Join Zero Proof Collective & NA Movement here.
NA Cheers!
Cate Faulkner & Jen Gilhoi, Cofounders, Zero Proof Collective
Here are a few of our most impactful experiences below:
Serving the First NA Wine in 26 years at Winefest
At the 26th annual University of Minnesota Children's Hospital Winefest , there were 800 guests that sampled 350 wines from around the globe at 64 pouring tables. In a landmark moment, Zero Proof Collective poured the first and only NA wine in 26 years, Noughty by Thomson & Scott. This significant inclusion signaled a shift, highlighting the growing acceptance of nonalcoholic options and fueling substantial interest and dialogue about the NA movement at the event.
Serving NA Cocktails at Corporate Events = Inclusivity
An article in Corporate & Travel Incentive Magazine, titled "Buzzkill," cited Marc Andreessen's call for an alcohol ban at tech events. The article stated that Zero Proof Collective believes a ban isn't the optimal choice and spotlighted ZPC's success in serving nonalcoholic cocktails at a large private corporate event, offered alongside the traditional bar that has been used many times before. This approach is in harmony with the NA movement and the global cultural shift, demonstrating the appeal and growing acceptance of nonalcoholic beverage options.
Creating a New On-Premise NA Menu
ZPC collaborated with CōV Edina to expand their youthful NA "Sailor Sips" into four sophisticated nonalcoholic cocktails, lower in both sugar and calories. The process involved discovery, flavor profiling, sampling nonalcoholic spirits, and crafting basic recipes designed to complement and pair with CōV's menu. Chef Brian Sharpe applied his expertise, creating four incredible and unique elevated NA cocktails that both reflect the restaurant's culinary style and contribute to the broader acceptance and enjoyment of nonalcoholic beverage options.
Sharing NA Ideas for Holiday Celebrations
ZPC appeared on WCCO-TV's The 4, "Elevating Nonalcoholic Drinks for the 4th of July Celebrations," sharing the mission of inclusivity and encouraging viewers to consider elevated NA beverage options at all social gatherings. They showcased Lupulin Brewing's NA beers, Noughty dealcoholized wines, and a crafted nonalcoholic peach cocktail with Tenneyson Black Ginger. They emphasized the higher value of dealcoholized wines and beers and the importance of supporting makers creating these exceptional options.
Bringing NA Industry Leaders Together
In ZPC Connect meetings, we bring together business leaders, entrepreneurs, and NA advocates to connect, share, learn,laugh and collaborate. The room's energy testifies to the thriving NA Movement, brimming with potential. Participants leave invigorated by the collective optimism, creativity, and fresh ideas. Yet, as we adjourn, we recognize that the broader world may still lack awareness of our passion. Our mission is bold and challenging, but together, we form a united community committed to spreading awareness of elevated nonalcoholic options.
What is the NA Movement?
The NA (nonalcoholic or nonalcohol) Movement is a cultural shift that celebrates a lifestyle choice focused on choosing not to drink alcoholic beverages on occasion or not at all. It's a movement that promotes a sense of belonging and offers a wide range of elevated nonalcoholic alternatives, encouraging individuals to socialize, unwind, and celebrate without the presence of alcohol. Whether driven by health, personal preference, or a desire for more mindful experiences, the NA Movement reflects a growing trend toward more conscious and balanced choices in social settings, fostering inclusivity for all.